Research On The Theories Of The Professional Basketball Culture And The Construction The Chinese Professional Basketball Culture

The professional basketball culture is constructed in the practice, investigating and accumulating over a long period of time. The professional basketball culture, as a kind of soft stipulation, affected the consciousness, spirit, atmosphere and coagulate of the dint level of the professional basketball match ...etc. directly, which became the important factors again that affected the strategic establishment and implement of the professional basketball match, normal structure circulate and the development of its usefulness. It contains the spirit inside of abundant of aggressive, health, solidify upward in the professional basketball culture spirit. The excellent professional basketball culture have the very aggressive function on the realize of the professional basketball morals, the becoming of the professional basketball value and target and the molding of the professional basketball image...etc. towards carrying out. The professional basketball match can raise the popularity, the good reputation degrees of the professional basketball match effectively and set up the good professional basketball image by science and designing plan of professional basketball culture. The good professional basketball image can make the professional basketball match get the trust and supports of the society public, creating the harmonious internal atmosphere and good exterior environments for the development of itself, strengthening the competition ability of the professional basketball. The contribution that the professional basketball culture conducted to the professional basketball embodied not only by attracting the audience to acquire the direct income, and by raising the immaterial assets to acquire more indirect incomes. The professional basketball match is generally accepted as the effectively body to create and emerge the corporate culture. The good professional basketball culture environment is the foundation that expands the professional basketball immaterial assets value.This paper firstly analysis the basic theories problems such as the concept, content, structure and function of the professional basketball culture, summaries the successful experience that the NBA culture construction. Secondly, from three levels of the professional basketball culture structure, namely deep, intermediate and surface layer, anglicizing the present condition the of Chinese professional basketball culture construction, putting forward: 1.The traditional culture is the subjective factor that restricted the Chinese professional basketball culture construction; 2.The political and economic condition is the objective factors; 3.The foreign culture is an important factor. In the end, it puts forward the counter plan that strengthens the Chinese professional basketball culture construction: 1.Strengthen the understanding of the professional basketball culture principle;2.Perfect the system structure of the professional basketball culture construction;3.Create the material environment of the professional basketball culture construction;4.Extrude the race special features of the professional basketball culture;5.Set up the good professional basketball culture image;6.Expansion the packing of the enlargement professional basketball culture;7.Strengthen the transition of professional basketball culture network construction;8.Strengthen the quality training of the professional basketball culture constructors. It is constructed to provide the theories and practice for the Chinese professional basketball culture and push Chinese professional basketball overall, moderate and keeping on development.