A Study On The Current Situation Of City Basketball Culture In Jiaozuo City

“Chinese basketball city” caused widespread concern appearssports, economic, social circles, etc., to carry out the years, have become some of theurban development of brand strategy, but the existing studies are only some of thebasic construction from theory to investigate the lack of deep study of "Basketballcity" brings social value, such as " urban basketball culture" studies, therefore, thispaper combines the city and basketball culture, explore the development of urbanbasketball culture, while Chinese basketball city-coke as the viewing angle, the useof literature, field surveys, interviews, questionnaires, logical induction, statisticsand other research methods, the development status of Jiaozuo City basketballculture, organization and management of Jiaozuo City of basketball, Jiaozuo Cityanalyze research basketball training mode, Jiaozuo City, basketball competitions,basketball games Going Jiaozuo, Jiaozuo City school basketball culture,development, how to promote and enhance the popularity of basketball in China topromote sports and mass combine sport and sustainable development, as well as thecity’s economic development and building a "harmonious society" to promote the roleof providing an effective way and reference.By analyzing the study found that factors Jiaozuo "urban basketball culture" tobuild a sustainable impact on the following points:1basketball coaches, lack ofbasketball reserve personnel;2sports management talent scarcity, the market needs tobe improved;3leadership.. insufficient attention to continuity;4race needs to beimproved;5venues and other hardware facilities to be increased and improved;6public basketball enthusiasm remains weak;7stadiums irrational distribution andutilization rate.For factors Jiaozuo "urban basketball culture" to build a sustainable impact, thedevelopment of countermeasures proposed the following:1strengthen the training ofbasketball talent;2improve various funding;3basketball establish a sound industrialdiversified operations;4.. nurture urban basketball culture,5to establish a goodhuman environment;. strengthen basketball training mechanisms;6governmentshould increase efforts to support the construction of urban culture basketball;Basketball city-Jiaozuo as viewing angle, with a new way of thinking,perspectives to explore the development of basketball in the city from a culturalperspective, a clear development trend of urban basketball culture, accurately graspthe dynamics of cities and basketball, to serve the masses as the goal to strengthen thesports reserve personnel training, the promotion of universal basketball, grasp the professional league, raise the level of competition and cultural quality of employeesas a means to fine traditional Chinese culture as a spiritual force, to build China citybasketball has a rich cultural theory connotation and practice system and promote theChinese city basketball culture sustained, healthy and rapid development.