The Study On The Culture Of The China University Basketball Super League

The starting point of culture study is human beings in practice who works on changing the nature, reforming the society, and recasting themselves. Human beings create the culture, which creates human beings at the meantime. Affiliated to cultural domain, basketball culture studies the subject of basketball game, which is the synthese of sports value, ethics, social awareness, etc., the institutionalized mixture of the audience and players'way of thinking and behaviors, as well as the overall notion of knowledge, skills, custom, and rules. The core value of basketball culture is in the form of the sedimentary accretion of culture, superb skills, historic figures and cultural heritage. Basketball culture is also a vital part for the sport spirit building in the innovative development of basketball industry. Basketball culture is a subordinate concept comparing to the culture of human. It provides method for people from various regions throughout the world, to summarize, create, and develop a variety of both physical and intangible, matter and spiritual content and forms, by engaging in basketball activities. Basketball culture is the society's wealth to reflect the evolution of social phenomena and ideology. Basketball culture, with one hundred years of development, formed their own characteristics, which has experienced four stages"Origin→transmission and accumulation→development and improvement→mature and prosperity". It developed from a one-way communication to today's two-way communication, which greatly facilitated basketball culture's globalization.CUBS aims"to build the highest level of university basketball league, and create a top entertainment platform for universities of China. It tries to grow to the"NCAA of China", as the human resources base for professional league. Since its launch, CUBS plays an important role on improving the level of college basketball, shortening the overall level of college basketball with advanced international levels, exploring the training channel for Chinese basketball players, and expanding China basketball market. CUBS will strive to make the perfect combination of the culture of campus and basketball, mixing entertainment, culture, public welfare, health and many other positive elements which prompt the spiritual civilization construction of university, enrich students'cultural life, and improve the harmonious atmosphere of the campus. The study on the China University Basketball Super League culture aims to summarize the cultural indication of CUBS. It explores the"soul"of CUBS from the perspective of spiritual culture, behavior, cultural and material culture.This thesis studies CUBS by research methods like literature review, expert interview, mathematical statistics, and logic analysis, to explore the cultural background of university sports culture, and the culture connotation of basketball league. In conjunction with the current status of CUBS, the author aims to provide innovative suggestions and strategies to help CUBA grow into a competitive sport eventThe research results show that the five years of development has made CUBS a popular sport event, and captured the attention of people from all walks of life which prompted a blooming development of university sports culture. CUBS sets a great example as"the combination of education and sports", and provides a great deal of excellent players for national team. CUBS has become the mainstay of the university basketball culture of China. It combined the basketball culture and colorful campus culture, through the channel of spiritual cultural, behavior institutional cultural and material cultural, to prompt the development of CUBS culture.