| Sports industry is a newly rising industry. The experience of the international sports industry shows that the development of sports industry is not only a new economic growth point, but also can promote the investment of social infrastructure, activate the social service industry and bloom the related industries. Sports industry has great social and economic efficiency. The economy of Guizhou province is not developed, and how to develop, sports industry and make sports industry play a necessary role in Guizhou has become an important question for discussion.In order to comprehend the development status of sports industry in Guizhou, to promote the development of sports mdustry in similar regions where economy is not enough developed, and give evidence for making the strategies for the development of sports industry, the paper studies on the current situations and strategies of sports industry in Guizhou province by using the method of documents, interview method and statistics method. The result of the study shows that the current sports market of Guizhou province includes sports and recreational industry, sports competitive exhibition industry, sports training industry, sports lottery industry and so on. The characteristics of it are as followings: Firstly, the whole scale of development is small and unbalanced, but the development potential is great; Secondly, the non-state-owned component has increased in sports industry and the socialization and industrialization of sports industry is quickened. Thirdly, sports service industry has a dominant status and business items continuously increase. Fourthly, the main body of sports industrial management is diversity, but the level of specialized management is not high.The factors restricting the development of the sports industry in Guizhou mainly includes (1) undeveloped economy; (2) laggard notions, and the management systems which cannot adapt to the rapid development of sports industry; (3) weak foundation of sports infrastructure construction; (4) the demands of sports consumption which is not flourishing;(5) the policy, rules of law and systems of sports industry which are not perfect; (6) lacking of sports industry talents.The key points of the development of sports industry in Guizhou should mainly be sports and recreation industry, sports competition exhibition industry, sports tourism industry, traditional national sports industry, and sports lottery industry. Guiyang' sports industrial cycle is regarded as the core. The main traffic line acts as the development axis. It gradually forms four sports industry cycles: northern Guizhou (Zunyi as centre), southern Guizhou(Duyun, Libo as centre),eastern Guizhou, western Guizhou(Anshun, Bijie, Liupanshui as centre). It strikes the route of sports industry of cities and towns which has distinct levels, moderate dimension and reasonable function. And the route is made up of big cities, middle cities, small cities and small towns.To develop the sports industry of Guizhou province, the following strategies should be carried out: (1)reforming systems of administration and changing function of the government; (2)strengthening the power of policy support;(3)enlarging domestic demands and stimulating consumption to develop the sports market;(4) constructing more sports facilities, and probing the new management and administration pattern of public sports fields and gymnasia;(5)taking diverse and flexible approaches to develop talent resources of sports industry.
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