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Empirical Study On The Relationship Of School Resources, School Foreign Public Relations Strategy And School Development

Posted on:2009-05-02Degree:MasterType:Thesis
Country:ChinaCandidate:G T WangFull Text:PDF
GTID:2167360245464052Subject:Educational Economy and Management
Abstract/Summary:PDF Full Text Request
The goal of school public relationship is to communicate with the interior and exterior public through the bidirectionalion, from which the public can have a better understanding and further understand the organization's role, the goal, the achievement and needs.This research embarks from the school exterior public relation, discusses the relations with the school development , profits from the the research model of management science, unearths the information hided in the data using statistics analysis method a, and obtained some very meaningful conclusion. The findings indicated that the school resources have the very strong positive function to the public relations strategy the schools use,and the foreign public relations strategy has the strong positive function to the school development.
Keywords/Search Tags:School Public Relationship, Public Relationship Strategy, Canonical Correlation Analysis, SEM
PDF Full Text Request
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