The Sudden Public Incidents Disposal Of Guiding Public Opinion In The Media, Public Three-way Relationship Study

Public emergency disposal of the government to guide public opinion, media, public relations is the proper solution of the crisis events of great significance. This transformation in our society, the mass media market-oriented reforms, the ruling idea of our government changing environment, the study of public emergencies and guide public opinion, the disposal of the government, the media, the public status of the tripartite relationship, using the basic framework for game analysis, through case analysis, a more comprehensive statement of the government media, the public relations of vertical and horizontal, only the government media, the public come to the tripartite co-operation, through their efforts, building positive interactive relationship, to guide the public opinion at the disposal of public emergency to achieve their maximize the benefits to achieve the goal of maximizing the public interest.