Study On The Application Of Enterprise Management Methodology Into Colleges And Universities

With the advancement of science and technology, the intensification of the competition between colleges and universities as well as the internationalization of higher education, the traditional management measures are currently incompetent to deal with the gradually complicated problems facing the advanced education. In response to these changes, the enterprise management methodology has been introduced into the management of colleges and universities. In our country, a number of researchers have been concentrating on improving the university management by these methodologies, and also some universities applied the enterprise management methodologies. This thesis mainly uses documentation method, systemically analyzing the application of enterprise management methodology into colleges and universities from the theoretical level and the operational level.According to the previous studies we can know that the modern enterprise management methodology, which origins from the West, has evolved with the advancement of society and the development of enterprise. And up to now, there is a sound enterprise management methodological system, including strategic management,organization activities management, the quality management,marketing management and human resource management. From the situation of the West, the influence of enterprise management methodology to colleges and universities has experienced four stages, at first no influence, then a little, then a lot, and at last disappearance. The success of enterprise management methodology applied in western colleges and universities was measured by change and influence unobtrusively and imperceptibly, instead of some methodologies' successful application.The research of the application of enterprise management methodology into colleges and universities in our country almost includes all of the contemporary enterprise management methodologies. The main problems in the previous studies include: mechanical application,highly repeatability,superficiality,low pertinence and the confusion of objective and track. When it comes to the practice, there are only several methodologies applied, such as Strategic Management and Planning,Total Quality Management,Certification of International Standardization Organization. In the practice, there lie some problems too, which include the psychology of being eager for quick success and instant benefit, the neglect of the enthusiasm of the staffs and the costs of the resources,the inconspicuousness of the result, or it even can't reach the original expectation.In accordance with these problems, this thesis analyzes how the environment of higher education changes, compares the similarities and differences between enterprise and universities, and then approves the necessity and the feasibility of the application of enterprise management methodology into colleges and universities. At last we bring up some measures to improve the study and practice in this field: linking up process management and management by objectives; reducing the standardization; special management methodology fitting special university activity; adjusting the essential factors of university management, which include manager,staff and student; adjusting the management system,culture,mechanism and model. Then we can use management methodology in colleges and universities better.