Investigation And Countermeasure Research Of Community Sports Service In Shanghai

In the time of modern economic and social transformation, there exist many problems that restrict the development of community sports service. In order to have a thorough analysis on the community sports service, this thesis refers to the basic principles of community sports service, the basic content and the multiplex supplies pattern. To study it more effectively, the thesis introduces the public service theory, the public product theory and the consumer behavior theory, by the means of multi-theory research, conducts the sports service to the Shanghai communities, serves as countermeasures for the development of Shanghai communities.Shanghai is the city in China that develops in economy with the fastest speed. The community sports service has presented the recent development form and unified Shanghai urban economic development. This thesis investigation the present situation and the existing problems of Shanghai community sports service, giving a preliminary understanding to the situation of Shanghai community sports service, pointing out the factors that restricted the development of Shanghai community sports service, looking for the countermeasures in the development of the community sports service. It will be academically valuable in helping better Chinese city community sports service, enable the city people to enjoy the sports service which adapted to the level of modern society, satisfies the citizens in fitness and good health, and promote physical and moral integrity. It serves as a reference for the development of Shanghai community sports, thus raises the level of Shanghai community sports service.The thesis is composed of four parts. The first part introduces the grounds that the topic is rested on and studies the significance of it, giving a general outline of the thesis. In the framework of the community sports service, the thesis introduces the background of some related theories, carries on the analysis on it; simultaneously summarizes the content situation of the research on domestic and foreign community sports service and performs the comparative analysis.Second part, introduces the objective and method of the research. The third part studies the investigation on Shanghai community sports service, problems and the reasons. The fourth part proposes the countermeasures on the development of Shanghai community sports service based on the investigation and analysis, predicting the future of the community sports service.The thesis places the innovation in the analysis of Chinese community sports service development from the angle of the socialized economy and the management theory, conveys the concept using the source from the sociological public service and that from the public administration management science. The localization of community sports service is the public service product, aiming to satisfy the communities, unifies the consumer behavior theory, studying the characteristic of sports service supplies and expenses. Investigating the current situation of Shanghai community sports service development, the thesis tries to impel the commumty sports service construction from the management operation mechanism and propose the countermeasures in the development of Shanghai community sports service.