The Research On Status Quo Of The Animation Audiences In Lanzhou City Middle School

It has been more than 130 years history of animation, ,and it has been 80 years history of China's animation since Wan's brothers' work "Row studio". During this period, there have been numbers of award-winning domestic animation, such as "Big Naotiangong", "Three monks ". However in the last two decades , the domestic animation market was occupied by foreign animation. In this article, from the perspective of Communication, the Survey Method and Cases Interview of Empirical Research Methods are used to resaerch the animation audience of students in Lanzhou City, trying to find out the characteristics and laws of the students animation audience in Lanzhou City middle school.The article is composed of three chapters, the first chapte analyzes the current market status of domestic animation, animation's position and influence.and points out the study's purpose and significance of this study, carding predecessors' research achievements in this area. The second chapter is the resaerch method and research design. Chapter three is the most important one, focus on the animation audience of middle school students in Lanzhou City. The resaerch is based on the following levels: the basic information of watching animation, the media's use and satisfaction, the watching animation's interest and motivation, the cognition and evaluation, and the purchasing behavior. From these resaerch, pointe out the importance of animation audiences, the divarication between the disseminators and the audience. Only animation producer give full consideration to the needs of the animation audiences, and listen to their voice, can lead the domestic animation to the road of rapid and healthy development. At the same time, the relevant state departments should properly lead the students' interests of watching animation, and cultivate the healthy and progressive watching taste.