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The Theoreticle Research On The Oprenathional Of Our Country Commerce Football Match Marketplace

Posted on:2010-03-26Degree:MasterType:Thesis
Country:ChinaCandidate:J Z LiuFull Text:PDF
GTID:2167360275469228Subject:Physical Education and Training
Abstract/Summary:PDF Full Text Request
Use sociology, economics, management science, law and sports learn the relevant knowledge and theory, drawing on relevant research results at home and abroad to China's market-oriented commercial football game operating mode of the internal structure and appearance characteristics of the study on China's commercial soccer competition market-oriented business model analysis to explore the characteristics of socialism with Chinese football game market-oriented commercial business model for theoretical research and commercial football game of the implementation of the operation of the market and provide a theoretical basis and reference-oriented, I hope my country there is in favor of commercial football game the sound development of the market. At present, for my country football commercial game development market research or in its infancy stage of development, looking for fit the national conditions of China market-oriented commercial football game business model, build a commercial operating system market, football game, and on this basis, scientific and reasonable evaluation of commercial soccer the sustainable development of the market competition ability and development level, and to seek an effective method, for my country football game commercial market's healthy, efficient, sustainable development has great significance.Findings that:1. China's commercial market, the development of football game twists and turns, and there are a lot of questions, including: competition Tickets are priced too high; National and local government policies and regulations support enough; job less commercial development norms, professional standards are not high; organizers thought the concept of hysteresis; active participation in society is not high; operators lack the medical personnel, weak intermediary; commercial market, the main football competition immature, incomplete market development measures and so on.2. China's commercial market constitutes a football game with the four basic elements, namely, commercial producers football matches, football matches commercial intermediary organization, the purchasing power of commercial football matches (demand) are willing to buy commercial products on football matches in person or groups (consumers), and has a broad mass basis to men and between 20-39 years of age and a higher level of education of the audience for the major consumer groups, market development prospect is broad.3. Our country through the development of commercial society football game market, economic, and cultural analysis of a combination of factors, the current commercial development of our country has a good football game market, the external environment, China's commercial market soccer game has enormous development space and potential.4. The development of our country commercial soccer game market, should be incorporated into the fundamental operation of the market economy on track, guided by the market, the use of "the Government co-ordinate the support of the operation of the market, business investment," the operating mode, and give full play to the role of the various elements to coordinate the interests of all parties seek to maximize economic returns and social benefits.5.In the commercial market-oriented game of football operations, the establishment of a perfect market operating system, specific events including market research, evaluation and selection events, event management, event marketing, and event tickets for the price of the formulation, etc. aspect must implement all the details to ensure successful events.6. Facing the future, we need to gradually improve the internal management of the market system and an external monitoring mechanism for monitoring implementation of government risk; gradually set up in line with the national football competition of the commercial organizations operating system events to protect the investing of the legitimate rights and interests of operators; the use of a comprehensive and flexible research strategy and marketing tools, and strive to improve the management level of competition; to strengthen the commercial football match cultivate market-oriented management talent, accelerate the operators improve the management level; a well-established commercial markets on football matches in the evaluation of operating system and the smooth implementation of events.
Keywords/Search Tags:Football commercial competition, Market, Market-oriented, Operating
PDF Full Text Request
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