The Analysis In Factors Affecting The Fans' Consuming Of Wuhan Soccer Club And Developing Countermeasures

In China, setting up the professional soccer club is not long, can be considered as a new thing. There is a big gap between our country and other economically developed countries in Europe and America which professional soccer history has more than 100 years. Since soccer into market, the identity of fans there has been a fundamental changed. They are the direct consumer in purchasing tickets and products developed by clubs, and the indirect consumer in purchasing products developed by which sponsor to soccer club and provide advertisement. Attaching attention to fans is most important to club development.Fans'consuming in soccer is material assurance of developing soccer. Regarding five different soccer fan groups as study object, this dissertation do some research on the factors that the developing environment of Wuhan soccer club and some reasons lead to fans'consuming , by the methods of literature and date, questionnaire investigation, SWOT analysis, comparative research.According to the successful experience of top foreign soccer club, and targeted top domestic soccer club, we should search for the strengths, weaknesses, opportunities, treats of Wuhan soccer club to decide the developing direction. It is shown that the consumption is at low stage. Therefore, there is a big market for the fans to spend on soccer.