Basic Analysis On The Process Of Strategic Planning-making For University

The paper researches the process of strategic planning-making for university from the view of strategic management. As a part of strategic management of university, strategic planning is a process which according to school historical mission,designing future development goals and choose relevant strategies based on comprehensive and systemic analyses and forecasts the internal and external environment,gradually leading the school to ideal state. It can be mainly classified into five basic parts:mission statements,environmental analysis,strategic positioning,strategic choice and text expression. Mission statement: state the purpose and responsibility of school, as the most important aspect of the university strategic planning,it makes the university strategic planning distinct from other organizations. Environment Analysis: assess and analyze the school's external environment (opportunities and threats) and internal conditions (strengths and weaknesses),including the comprehensive assessment about political and economic change,social,scientific and technological development, the relevant interest groups on the school's expectations,the development trend of similar institutions,the state of professional disciplines in the school, human resources,finance and resources. Strategic Positioning: the key point of university strategic planning,positioning current position of school and extracting to the future development goals based on the environment analysis. Strategic choice: after establishing the development goals,select overall strategy,competitive strategy,market entry methods and related measures based on goal. Text expression: above information will be gathered together to form a complete program of strategic planning,ruled by the school,enacted after approval,make it programmatic document of the coming development period in the school.According to the actual situation of Chinese universities, strategic planning-making for university should take note of the following six points:pay attention and consider strategic planning as an important routine work;planning should be on the basis of systematic analysis of internal and external environment and cognitive comparative advantage;the planning process is a process of communication and consultations, it is necessary to give full play to democracy;making planning should not only focus-oriented but also reflect systemic;planning should reflect forward-looking and pay attention to feasibility;finally, the plan should be society - oriented and timely adjusted.Strategic planning-making for university is a very complex system and arduous work, The purpose of this paper is to the university management workers on the university of the basic law of strategic planning,the basic process and operating skills, thus promoting the concept of strategic planning and strategic management into the management of universities.