Sweden, Umea University In Strategic Planning

After short introduction about background of Umea University, the paper strats the whole analysis of its strategy plan which including three major sections: strategy position, strategy choice and strategy practice.In the first part, it uses PESTEL Model and Five-Force Model to analyze the environment of education industry of the whole world, amony them it also discusses its CSR and stakeholders, for its education background, this part seems to be very important. Then the paper turns to Umea University's core competence and strategic advantage which refer to its strength in SWOT Model, after analyzes other three aspects of SWOT, it also raise questions at the end of this section: How to manage so many stakeholders in order to reach its vision and mission? How to supply better service to its customers?The paper tries to answer these questions in strategy choice section, firstly, the author gives his suggestion in how to choose strategy in corporation level, to discuss how to manage its so many stakeholders or say business units, then turn to business level, after direction has been decided, the paper finally goes to strategy practice section, it focuses on the organization management and resource management, and also put forward arthor's own creation "House Model" and "Small Steps Model" .which will give the university some help in future development. In the end, the arthor launch some further discussion and research.