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On The Brand Core Competencies For Newly-established Colleges

Posted on:2009-11-14Degree:MasterType:Thesis
Country:ChinaCandidate:G H ZhongFull Text:PDF
GTID:2167360272457829Subject:Educational Economy and Management
Abstract/Summary:PDF Full Text Request
Along with the development of market economy in our country and the reform of the higher education systems, the competition trend of the higher education can't converse, as a great and newly arisen power of higher education, brand core competencies for newly–established colleges is very and important and necessary to it develops continuously and obtains the competitive advantage in the higher education.Through the analysis of brand core competencies definition, content and characteristics for newly–established colleges, we get to know: the brand core competencies for newly–established colleges is a continuous competition ability which was formed through the integration of college brand management, Compared to other competitors,can remarkably in the market competition demonstrate the brand intrinsic quality, the technology, the perfect service, can remarkably realize the value demand which the customer regards as important also not easily imitated by the match. It may use a direct-viewing formula to express the brand core competencies for newly–established colleges, that is the brand core competencies = (quality + skill +ability) + the superiority + gain strength = successfully obtains the resources which continues to develop. It plays an vital role to grows and develops to newly–established colleges themselves, to the competitor, is invisible, imitates with difficulty, is the integration of the brand quality, the technology, the skill and the service ability which newly–established colleges is in sole possession of, is one kind of ability which the newly–established colleges may long-term keep on the competitive advantage. It has the value superiority, the competitiveness, the ductility, the integration etc the essential characteristic and the dynamic, the general of nature and not Tradability and so on the general characteristic.The thesis takes the development of the brand core competencies for newly–established colleges as the vein, the analysis thought that, the brand leadership, the brand innovative and the brand market strength is the brand essential factor ability of the newly–established colleges , this kind of essential factor ability is precisely the basic integrant part of the brand core competencies.In the analysis of the factor of the brand core competencies for newly–established colleges, the thesis also makes an analysis to the major effect factor and their interrelationship in the forming process of the brand core competencies, namely, make some explorations to the forming mechanism of the brand core competencies, its influence factors mainly are brand knowledge, resources, university culture and management integration. Finally, to the misunderstanding, the stage and the way of the brand core competencies for newly–established colleges make some explorations, finally it analyzes that the cultivation of the brand core competencies for newly–established colleges is for the purpose of facilitating the formation and the development of the brand essential factor ability.
Keywords/Search Tags:Newly–established colleges, Brand, core competencies, Brand core competencies
PDF Full Text Request
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