Analysis On The Situation Of Contest Market Demand In Our Country's Basketball Professionalization Process And Research On Marketing Strategy Of Professional Basketball

By reading a great quantity of document data such as journal article, newspaper, monograph and network information in connection with competition popularization and the marketplace development, and adopting methods such as the document data , expert interview , logic analysis , comparatively studying and investigating ,the article has carried out the systematic analysis on the demand state of Chinese occupation basketball contest marketplace and camp pin tactics to discover the existed problems and influence factors, which provides a reference for the CBA administration and marketing sales tactics. Study result as follows:1. The managing channel of the occupational basketball in China's market is unitary, and the management system is unsound。2. "Broadening the channels for business, fostering the basketball market and developing the potential function of the media " is the main developmental strategy to achieve the professional basketball club.3. It needs to upgrade the structure . The flourishness of the school's basketball and the development of the television media will provide favorable conditions for the Chinese professional basketball market competition and the globalization has brought both opportunities and a challenge for the market growth of China's professional basketball competition.4. The business affairs requirement for Chinese occupation basketball needs to have the unceasingly growing trend, there exists certain short-term action in business affairs support, the exploitation of TV relaying is difficult to get it in gear effectively, the sports match at home and abroad is contending for the limited support resource with Chinese occupation basketball; Audience sympathetic need is not very intense, all the quantity for needs is less, the fluctuation of part marketplace needing amounts is bigger.5. Club's business combination indicates CBA , accelerates the development in a short time to the tactics there existing certain degree of difficulty in horizontal rise of athletics , adopting proper marketing and sales therefore be obliged to.