Ideological Analyze Of Consumption Culture And The Enlightenment To China's Government

The rise of consumer culture has brought a series of changes in the field of cultural life. It is not only the result of the change of economic factors but also the change of ideology. So it is necessary to analyze consumer culture from the visual angle of ideology. The Frankfurt School & Birmingham School are two sects criticized by ideology of western consumption culture. Reflecting on their criticism and integrating with the actual situation of our country, we analyze the nature, feature and content of consumption, and research the evolution to enlighten the governmental guidance. Facing the adverse effect of western consumer culture, the spreading of individualism and hedonism, the deficiency of many consumer culture ideologies, the Chinese Government has to strengthen macroscopical, ideological and demonstrated guidance , has to change idea,change way,change understanding in order to adhere to the direction to the advanced culture, accelerate the development of social economic culture and promote all-round social progress.