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The Studies Of Rational Positioning For Local Undergraduate Colleges And Universities

Posted on:2009-12-19Degree:MasterType:Thesis
Country:ChinaCandidate:H ShiFull Text:PDF
GTID:2167360272958145Subject:Higher Education
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Local undergraduate colleges and universities of higher education in China are an important part in building a well-off society; their main function is to provide local economic and social development "human resources support and intellectual contribution", local undergraduate colleges and universities are now in a period of rapid growth. During this period, the right positioning of local undergraduate colleges and universities is not only important for them to find their way forward and development in the intense competition, but also vital for them to meet the needs of local economic development and to improve service level and efficiency on building the local "two civilizations".This article explores the theoretical and practical foundations of positioning for local undergraduate colleges and universities, analyzes the current situation of improper positioning and studies countermeasures of local undergraduate colleges and universities proper positioning, so as to find the way to the good survival environment and healthy development for undergraduate colleges and universities. The article is divided into 4 parts: Firstly, the introduction part, studies the reasons and significances of doing this research, defining the core concepts, summarizing documents and deciding the ways and methodologies of study. Secondly, the thesis does some fundamental research on the theoretical and practical foundations of positioning for local undergraduate colleges and universities. Thirdly, analyzes the current positioning for colleges and universities, the section explores the unreasonable conditions, features and reasons of current positioning for our colleges and universities. Lastly, the thesis studies the rational positioning countermeasures for local undergraduate colleges and universities, which studies the countermeasures to rational positioning of local undergraduate colleges and universities via designing policies for rational positioning, formulating the standards of rational positioning, expanding right autonomy of colleges and universities.
Keywords/Search Tags:local undergraduate colleges and universities, rational positioning, issues, countermeasures
PDF Full Text Request
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