A Sociological Analysis Of Consumption Fashion About The Middle Class In China

The fashion, takes the important social phenomenon, is very common in the life, it ubiquitous also does not have when not, this is the survival condition which we are unable to deny and to get rid at present. Regardless of from the longitudinal time angle is the crosswise spatial angle, it passes through in the human society throughout. It looks like the air to be the same, infiltrates in people daily life each domain, is affecting the people subtly. People's clothing, language, idea, motion and so on, is pasted all on the fashions the label, loves to talk about by the common people. Regarding this kind of common social phenomenon, actually has not given excessively many attention in the academic circle.Looked from the fashion actual content, when still permissible divides into the expense fashion, the cultural fashion, the political fashion and the moral fashion. The expense fashion is refers to the populace who can manifest in the expense activity to some material or non-material object following and imitates. Along with our country's reform and open policy, the planned economy to market economy's reforming and mass media's development, expended the fashion already to become modern people's habit and the life background. Not only it is affecting people's expense choice, moreover becomes day by day the important social integration strength. In the modern society, expends becomes one status approval more and more symbol, in this process, the middle class has formed own expense fashion, as a result of the middle class special social position, simultaneously the achievement eagerly anticipates others pursue fashionable person, their expense fashion evolves this society the expense fashion. In the Chinese now society, the fashionable main body is China's middle class, expended was the mark expends with formerly the biggest difference, through the expense with the object, collective and the world establishment relations, obtained one status and the construction significance. China's middle class takes the fashion the expense main body, is cultivating, did not have to form certain scale completely, expends the social need raise middle class the scale. At present does China's fashion expense existence not rational condition, how carry on the standard and how the question which uses its beneficial aspect is reasonably urgently awaits to be solved.This article first inspected the domestic and foreign middle class theory and the expense fashionable theory related research. The middle class theory is thought that the modern society is the society which a middle class will expand unceasingly. When the middle class turned in society's most people or the social main body, the lower level social class or buys a girl child lowly becomes social on the necessity the small number of people community. By now, a society's key character was it is quite stable in the structure. Because, the middle class often has the strong sympathy to society's leading values, it often plays the alleviation society opposition and the social contradictory role. Otherwise, when the middle class when the society is only a small number of people, the lower level social class or buys a girl child lowly the proportion inevitably is high. By now, a society was at the non-steady state in the structure. Because, the lower level buys a girl child the community to be weak to society's sympathy, but the counter-society's mood is actually strong. Furthermore, has lost the intermediate strata cushioning effect, between high and low two easy to cause the contradiction and the conflict. The expense sociology theory mainly introduced every roentgen"ostentative expends"the thought suddenly,"ostentative expends"is in itself not one kind does not have goal spending freely with to waste, its basic motive lies in through praises rich -like to show off wins the society to admire that promotes its social position and the prestige, the honor, thus obtains the social self-respect and satisfies. Also introduces Qi Meier"the fashion"the expense theory. The fashionable dissemination mechanism comes from the actions of superiors are imitated by subordinates-like social imitation. Looks like in Qi Meier, as a result of its special instinct and the social position, the middle class changes the fashion to have the interaction. Not only the middle class becomes the fashion conduction genuine main army, moreover the fashion is in itself the middle class self-development social stage. In the fashion forms with the expansion, the middle class will add fuel to the flames warmly, but in fashionable tidal current, middle class general meeting discovery and approval. In the approval theoretical side, introduced in king rather "Expense Sociology" in this book, pointed out that the expense and the approval relation is the very obvious fact. Our approval has controlled our expense, in turn, our expense is also the approval appearance. in addition includes the wave Germany Liya expense society and the mark expense concerns the Budi distress"the personal status area to separate"discusses the related expense sociology theory, also has made system's introduction.This article elaborated the expense fashion connotation, the classification and the subjective and objective influencing factor systematically. Including the idea fashion, the behavior fashion, the material fashion, the character fashion's expense fashion is one kind of popular expense idea and the values, is not only to the popular consumable consumer behavior; The expense fashion is one widely popular life style; Simultaneously expends the fashion is also the expense culture which circulates by the material culture's form. This article has been outlining the Chinese middle class simply in China's historical development, the constitution selective analysis and induces our country middle class to expend the characteristic which the fashion eagerly anticipating and the fashion expend: Advancing; Personalization; Signifying; Luxurious. And may be always as follows from this: First, the middle class expended has much has surmounted based on the daily necessity use, the consumption and so on the primitive significance expense, how many had one kind"luxuriously"natural logic. Second, the middle class expense has the symbol, enabled itself to have the function which the mark expended, realized that expended behind to this kind of expense mark or the mark the true meaning, was understands its social meaning the key. Third, the middle class expense same modern culture's development is the same, also develops along two reverse directions, on the one hand collects through the expense the same social stratum's member, forms certain social identity, on the other hand day after day is personalizing, unfolds in the expense the freedom and the diversification. Fourth, the middle class consumer behavior is related with its ambiguous social position, the social position is understands its expense an important attribute.Through to the Chinese middle class to hardware's and so on automobile, housing expense standards and including the culture and education, rest and recreation's software expends the standard the investigation and the analysis, we already might see the expense the mark significance was getting more and more obvious, the performance function which expended is getting more and more prominent, expends the society to leave China to be getting more and more near. Must take seriously to expend, is not only must impel to expend, to crave the expense, simultaneously must reconsider the expense. From this must give full play to our country present stage the middle class expense fashion to individual function: Is helpful in develops the self-personality, meets individual needs, causes the life addition pleasure; And to society's positive function: Is helpful in the socio-economic development, active social life, enhances the social homogeneity degree, the promotion culture progresses, transformation ideology, poverty and so on creation values. Popular is individual need satisfies or the demand discontented resolution, is the self-realization method, constitutes channel which the people vent grievances, has the social safety valve and even the buffer mechanism function, is advantageous in the present social system's movement. Dodges the luxury and waste which positively the expense fashion brings and, in the fashion expends person's independency which creates to lose, the individuality to disappear and so on negative function. Utilizes the correct principle to carry on the reasonable use and the correct guidance to the Chinese middle class expense fashion.