Study On The Consumption Status And Education Strategy Of The Undergraduates At Chongqing C College

Consumption is the social activity depending on which the human beings exist and develop,and is also one of the important prerequisites for the evolution of the society, history and economy.Ever since the human beings come into being,consumption has emerged because of demand.Under the condition of socialist market economy, consumption has become a necessary part of people's daily life.On different historical phases and social regimes,consumption presents different natures and characteristics. There is a gradual process for the growing-up and development of rational consumptive behavior and value.After the reform and opening-up as well as the establishment of socialist market economy,and especially after coming into 21st century,Chinese people's living standard has improved continuously,and their consumption concepts and behaviors have changed hugely accompanying with tremendous development of the productive forces and the rapid increase of china's GDP.As a consumptive colony with a higher academic qualification,the college students take on some consumption characteristics different to other consumption colonies.At present,the consumption market is in a jumpy state.The undergraduate colony is leading consumption fashion and amending consumption structure because of their juvenescence,intellectual and acuity and is paying an irreplaceable and unique role.The consumption status and characteristics of current college students reflect at a certain extent their living state and value orientation.As an important component of social consumer group,the consumption concepts and behaviors of college students also has changed profoundly. And these changes are presented on their daily consumptive courses.These days, college student consumption has become social concerns.As a portion of the college student colony,the undergraduates at Chongqing C College have some commonness in behavior,thought and life style with other undergraduates.By investigating daily consumption status of the undergraduates at Chongqing C College,this article tries to analyze their consumption level,consumption source,consumptive characteristics and consumption pattern,and to grasp their consumption concepts and senses of worth in profile,and to present some countermeasures and advices on their consumptive characteristics and biased consumption,so as to guide their consumption concepts and raise their self-protection awareness,and help them build up frugal and abstinent consumption concepts as well as healthy and rational values.On this basis,the author further expands the research specimen and investigates the common character and individuality,and eventually some universal countermeasures have formed.So the title of this article is named "study on the consumption status and education strategy of the undergraduates at Chongqing C College",and is aimed to lay a foundation for the research of universal countermeasures. Through the visual evaluation mechanism for undergraduate ideological and political education implementing at this college(such as《consumption record sheet of Chongqing C College》and《good faith record sheet of Chongqing C College》),and by using literature method,questionnaire survey,interviewing method,and data analyzing, the author investigates the consumption level,consumption source,consumptive characteristics and consumption pattern and so on.After analyzing the consumption reasons of college students,this article makes preliminary conclusions as follows:1.The whole consumption status of the college students at Chongqing C College is in rising trend,and the consumption level is closely linked with their household income. The higher the household income is,the higher the consumption level.Rational consumption concepts are still the mainstream,that is,moderate consumption and living within their means.The undergraduates are paying more attention to consumption benefit and spiritual satisfaction,and the consumption concepts are gradually changing into openness and advancement,and thus their diversity value forms.2.Summarizing from the whole consumption behaviors of the students at Chongqing C College,the consumption is no longer limited to the satisfaction of basic foods and daily living goods,that is,other consumption payout is markedly increased.①The consumption pattern is variety.The consumption structure is becoming reasonable,viz.the proportion of material consumption is declining and the proportion of service consumption is increasing.On the foundation of satisfying basic needs for survival demand,they are more and more pursuing enjoyment and development.②The main factors considered by most students are the quality and price of the commodity or services.They want the commodity filling at the price.③In the factors affecting the decision-making of college students,group psychology is a main factor.④A majority of the college students are basically satisfied with their actual consumption status.⑤On condition that their legitimate consumptive rights and interests are invaded,most of them will adopt individual behaviors instead of taking legal weapon to protect their legitimate rights.3.The main consumption resource of the undergraduates is from their family. There is obvious disparity in the consumption resource between rural and urban undergraduates.For rural students,the consumption resources are more diversification, and they are more economy independent and less reliant on their parents.The proportion of taking a part-time job is lower for only-child female students,and is also lower for urban undergraduates.And the proportion of taking a part-time job in different grades is significant difference,but as a whole is rising according to the grade increase. Because of the difference of their household income,there appears poor-student colony and high consumption colony.4.The largest consumer demand in the future is to purchase slap-up commodity such as cars and houses;and the second demand is financing.5.A minority of students have some unreasonable consumption phenomena,such as excessively perusing fad and nameplate,peacockery consumption,pre-mature consumption,unrealistically compare consumption,an excess of human communication fee and emotional consumption fee,and so on.So the consumption concepts of college students need to be conducted.Countermeasure and advice:continuously intensify and improve the visual evaluation mechanism for undergraduate consumption at Chongqing C College.