Analysis On The Protection Of The Intangible Asset Of 2008 Beijing Olympic Games

With the development of our country's Economy of Manufacturing, and accelerating pace of knowledge innovation, the proportion of intangible asset is growing. As an important component of the Sports industry, the importance of sports intangible asset has been taken seriously in our country. It seems important that if we can protect intangible asset well while exploiting its enormous value fully. The Olympic Games is the biggest sport event in its scope and influence, and with the efforts of the International and the host country Olympic Committees, the Olympic Games intangible asset been protected successfully, the 2008 Beijing Olympics is a model. Therefore, it is important for our work to protect intangible asset in the future that analysis and research challenges we are facing on the protection of the Olympic Games intangible asset.Beijing 2008 Olympic Games intangible asset is the research object of this study, through using the methods of literature, case analysis, expert interview, logical methods and so forth, based on the collection and analysis on the intangible asset and sports intangible asset, and then define the basic content of the Olympic Games intangible asset. Analysis infringement on the Olympic Games intangible asset and existing difficulties on the protection. Find out effective measures taken place in connection with the Beijing Olympic Games.Conclusions of the study are as follows:1, The Olympic Games intangible asset means that dependent on and owned by the International Olympic Committee, with no physical form, providing its lawful owners and operators by rights and interests or advantages, and will bring wealth for the International Olympic Committee Continuously.2, The Olympic Games intangible assets contains economic value and social benefits other event unmatched, in addition to the success of the International Olympic Committee's management and operations, the Olympic Games retains rich contents is the main reason.3, A series of international and domestic laws and regulations provided legal basis for the protection of Beijing Olympic Games intangible asset.4, From a legal perspective, the protection of the Olympic Games intangible asset mainly include preventative and subsequent relief.5, The Olympic Games intangible asset contains high economic value, and be infringed frequently. Implementation of legal protection is difficult task.6,What challenges the Beijing Olympics intangible asset facing in the future are impingement or loss and other six difficult manners , the former includes destruction and infringement.7, Under the circumstances that China's government-led, the legal operators of Olympic Games intangible asset have to make concessions to the executive branch.