Research On Serious Games And Digital Protection Of Intangible Cultural Heritage

With the popularization of modern lifestyles,people’s lives and entertainment have undergone major changes.In this background,intangible culture faces a lack of successors,and digital information technology has become an important way of intangible culture storage and protection.As a cultural product,video games not only provide entertainment to the public,but also reflect the concerns point of current youth groups.Electronic games supported by computer technology and digital technology will play a huge role in the digital protection of intangible culture.This article focuses on Electronic games,takes serious games as the starting point,pays attention to the game theory since the game was born.Based on the literature review,the concepts and characteristics of serious games should be sorted out based on the conclusions,and the differences between them and Electronic games should be pointed out,so as to make theoretical preparations for subsequent research.Second,combined with the existing ABC attitude model and measurement scale,empirical research is carried out,taking young people as the research object,and analyzing the data onto SPSS23.0 software,forming a framework of influencing factors based on serious games from cognitive to behavioral performing detailed analysis.The main findings of the study are as follows:(1)There is a significant difference between young people’s cognition and interest in intangible culture,that is,a considerable part of the youth group has great interest in intangible culture.(2)Serious games can effectively improve the learning intention of low-interest groups.It can be inferred that different communication media have changed the attitude and behavior of the audience greatly,so choosing different communication methods is conducive to the development of communication work.This article’s attention and analysis of serious games,as well as the conclusions obtained through empirical research,are instructive to communicators.When disseminating information,according to the characteristics of the information itself,choosing an appropriate dissemination carrier will greatly improve the information dissemination effect.