Research In The Effect Of "SUBA" On College Culture Take Part In Competition

College sports need to establish cultural standard.In other words, need to look at all university sports and cultural perspective,the development of higher education in China led to a growing number of colleges and universities would like to take high-level sport competition to improve their reputation and social,the Chinese University Basketball Super League have to show their own universities provided a good image of the stage;League large selection makes it possible to study youth team to enter the university.CBA is to provide an endless supply of reserve personnel,and improve the level of college basketball; Students cohesion,collective sense of honor and loyalty to the deteriorating schools.Super League will strive to achieve greater campus culture and the perfect combination of basketball culture,the integration of entertain(?)nt,culture,welfare,health and other progressive positive element for the building of spiritual civilization schools to enrich students extracurricular cultural life,promote harmonious atmosphere in the campus culture.In this paper,using the method of documentation,expert interviews, questionnaires,content analysis,site visits to study large-League college campus culture,a culture of learning,the theoretical basis for Campus Culture.Super League,through the spirit of the campus culture, material culture and cultural impact of a comprehensive system,the whole system,come to the following conclusions:(1) through various cultural activities of Super League,an increase of the patriotic students love school emotion;students have enhanced the collective sense of spirit and teamwork.Strengthen the guiding values of students and players to promote the formation of value systems;And has become an important place for the dissemination of culture.(2) universities and other enterprises to gradually realize the value of the cooperation between the two sides through the big League made it possible Super League has become the major brands effective ways to spread.(3) Adoption of the country's major media reports,the participating colleges and universities to enhance the visibility and value of a brand schools intangible value.(4) the hardware facilities of participating colleges and universities have a qualitative change to improve the quality of the stadium,increased competition on a range of soft and hardware facilities.(5) After more than two years of Super League,has begun to explore the "Sports and Education" in a new model of development.(6)through League,student organizations participated in the practical experience and enhance communication between the organizations.