The Research To The Effect On Hunan Province Sports Industry Development By The Strategy Of "Prosperous Central China"

Abstract:Development of sports industry in our country is expanding by leaps and bounds from the middle of 1990s.But,compared with the east-coast developed provinces of china and the central section others, development of Hunan province sports industry is to lag comparatively.The Central Party Committee has suggested that the strategy of "prosperous central china" in 2004 and has been published for a series of relevance policy.This accelerated development of Hunan province sports industry and provided rare opportunity.Based on the definition of sports industry concept and category of sports industry,this paper has carried out analysis present situation of Hunan province sports industry on sports fitness and entertainment industry,sports competitive performance industry,sports lottery ticket industry,sports tourist industry and the sports facilities industry etc,and elaborated the main content of the strategy of "prosperous central china" and the effect that it possibly produced to Hunan province sports industry.Some conclusions drawn are as follows:First,The Hunan province sports industry started in 1980's.At present,sports training and consultation industry,sports lottery ticket industry and sports tourist industry have a fairly good development tendency;sports fitness and entertainment industry and sports competitive performance industry is the primary stage, sports goods industry and the sports facilities industry fell behind relatively.Second,the strategy of "prosperous central china" has provided rare development opportunity for development of Hunan province sports industry.This opportunity directness effects being around:(1) Development of manufacturing industry is able to drive development of sport goods industry,especially labor-intensive sport goods industry; (2) Enlarging that infrastructure construction invests in may be that the construction of public gyms and stadiums provides a chance;(3) Relevance policy is able to accelerate Hunan province pace of opening-up, attracts more foreign capital and domestic capital,stimulates sports tourist industry flourishing thereby.This opportunity indirectness effects being around:(1) The industrial set-ups optimization and promotion can make second,three industry develop rapidly,so sports industry also are able to benefit in this one course.(2) Urbanization and per capita income increasing by may make the sports requirement having an ability to pay increasing,stimulating development of sports industry; (3) That the pattern of consumption changing and running after to the quality of life meet a resident makes more people take participate in sports activities,urges sports industry to accelerate the development thereby.According to the above-mentioned conclusion,the paper gives some advice:(1) Strive for preferential measures,cultivate the sports market;(2) Seize the opportunity,develop the sports goods industry;(3) Build the base of sports industry,integrate sports resources;(4) utilize Fully stadium mansion facilities,develop sports fitness and entertainment industry,sports competitive performance industry;(5) Draw support from society capital and private capital and develop sports industry;(6) Work out the sports industry policy according with Hunan province reality;(7) Reinforce sports professional talent culture.