SWOT Analysis And Countermeasure Study Of Sports Health Industry In Jiangsu Province Under The Strategy Of Healthy China

In the context of the national fitness and health China strategy,the sports and health industry has ushered in a good opportunity for development.The sports and health industry can not only promote the rapid development of the national economy,improve the physical and mental health of the whole people,but also provide health services for the whole people,enable the people to learn scientific and reasonable fitness methods,and meet the people’s demand for sports consumption.Research purposes: this paper through a study of sports health industry development situation in jiangsu province,the analysis of jiangsu province sports health industry facing the internal and external environment,combined with the actual situation of jiangsu province,and provide theoretical basis for the future development of sports health industry in jiangsu province,explore the development of sports health industry in jiangsu province new points,for healthy development of sports in jiangsu province quality characteristic for the sustainable development of sports health industry projects,actively promote the development of sports health industry in jiangsu.Research significance: the sports health industry in jiangsu province as the breakthrough point,detailed discussion provincial cities should be how to use its own resources,with the aid of state policies,development of high quality resources in the province,promote the development of sports health industry,meet the demand of mass sports in the province health,explore the outbreak era of jiangsu sports health industry development trend,to the practice of sports health industry in jiangsu province have important guiding significance.This paper takes the development of sports and health industry in Jiangsu Province as the research object,and analyzes the development of sports and health industry in Jiangsu Province by using the methods of literature,expert interview,field investigation and logical analysis.The results show that the SWOT of sports and health industry in Jiangsu Province mainly shows as follows: the development advantages can be divided into natural advantages and social advantages.The natural advantages include superior geographical location,large population density and convenient transportation;The social advantages include strong economic foundation,policy support of sports and health industry,establishment of related organizations of sports and health industry and initial achievements in the construction of sports and health characteristic town.Development challenges are manifested in development policies,including fiscal and tax policies,land policies,human resources policies,and other aspects.The development opportunities are reflected in the state’s emphasis on the development of sports and health industry,the change of people’s demand and consumption structure,the change of people’s concept of sports and health and the development of urbanization.The development disadvantage is that the sports health industry system still needs to be further improved,there is a lack of unified management norms,the sports health industry related laws and regulations are not perfect,the supervision system is not perfect,the sports health industry professional resources are short,the supply of sports health products is insufficient,and some sports health characteristic towns are faced with many problems.In order to solve some problems in the process of development of sports health industry in jiangsu province,the high quality to promote the development of sports health industry in jiangsu province,according to the actual situation of jiangsu province,put forward the following strategies: establishing effective sports health industry system and operational mechanism,the government play a role of function orientation,various policy support,perfecting the sports health industry related laws and regulations,perfecting supervision mechanism,cultivate sports health industry inter-disciplinary talent,establish overall health service system,increase the sports health product supply and innovative health town development new pattern.