Sports Intermediary Service Industry Present Situation And Development Strategy Research Of HuNan Province

In modern society,the tertiary industry service industry has become the leading industry to promote China's social and economic development,but also an important indicator to measure the level of modeern social and economic development.as an important part of the sports service industry,sports intermediary service industry is an important link between the various industries within the sports service industry,and also a bridge between the sports service industry and other industries,the development of sports intermediary service industry is an urgent requirement for the further development of the sports service industry and sports industry.in order to meet the needs of the development of the times,sports intermediary service industry must keep pace with the times,constantly reform and innovation.This paper uses the methods of literature review,expert interview and investigation to summarize and sort out the related concepts and classification of sports intermediary service industry in Hunan province.(1)Hunan province sports intermediary service total output,added value,the number of employees in the total number of sports industry in Hunan province accounted for a low proportion,the added value ratio accounted for only 0.63%,sports intermediary service industry development still has a lot of room for development.(2)Sports intermediary service industry market supply main body development is fast,sports events resources increased year by year,outdoor clubs blossom everywhere,a number of characteristic,high standard,high service sports outdoor clubs are quietly growing throughout the province,sports intermediary market supply main body is to provide more business agency and activity planning opportunities for intermediary service industry,but the market is not fully utilized,need to further tap the potential of sports intermediary market.(3)The local government of Hunan province has strict control over sports undertakings,lacks specific laws and regulations protection and policy guidance support for the cultivation and construction and development of sports intermediary service industry,and conducts " monopoly" control over a large number of sports resources,thus forming the phenomenon that the government acts as an " intermediary".Seriously affected the development of sports intermediary service industry.(4)The sports intermediary service industry has a typical" talent difficult to enter" situation,the formation of talent gap is more and more big,the speed of talent training lags far behind the speed of the development of sports intermediary service industry,how to speed up the improvement of sports broker training system is an urgent matter.Based on the special survey data of Hunan sports industry in 2016,combined with the development of Hunan province and other provinces sports intermediary service industry development experience,put forward the development suggestions:(1)The government and the competent departments adhere to the principle of adjusting measures to local conditions,regional layout,market orientation,relying on advantages,comprehensive development,step by step,the development of sports industry is the symbol of the progress of the times,under a series of beneficial to the development of sports industry in Hunan province dividend policy,change the role of the government,the development of sports intermediary service industry to take government guidance,the direct administrative intervention function into according to market rules management,macro-control and supervision of public opinion management policy.(2)" adhere to everything from reality,seeking truth from facts" guiding ideology,give full play to the beautiful mountains and rivers in Hunan province,rivers,lakes,many topographic advantages,create " river,lake,mountain,road" with Hunan characteristics of national fitness brand activities,the development of sports industry with Hunan characteristics,provide a good market environment for sports intermediary service industry.(3)The local government of Hunan province should let go of the control of sports resources,take the responsibility system of " market operation,government guidance,social supervision",improve the local intermediary market laws and regulations in Hunan province,standardize market behavior,increase the cultivation and construction of sports intermediary market supply main body,to create a number of brand,influential,competitive intermediary institutions,to provide a steady stream of development momentum for the intermediary market.(4)To develop a set of in line with the reality of Hunan province sports market,is conducive to the development of Hunan province sports market sports broker " quasi assessment class" system,closely linked with the local major events,provide a large number of internship positions,in order to truly cultivate sports broker,solve the problem of talent gap.