Research On The Status And Development Of Chinese Table Tennis Association Membership

Table tennis is not only our country's important competitive sports for winning gold medals,but also people's favorite exercise mean in our country,it has a strong mass foundation in China,is a physical exercising way with strong vitality.For Chinese Table Tennis Association(abbreviated as CTTA),membership has a great impact on spreading of table tennis and making more people to use table tennis as body-building activitiy,research of membership has great significance in the development of China's table tennis and even development of the world' s table tennis.Through literature,expert interviews and questionnaires,after studies on the source,promotion, implementation strategies,matches and activities,and problems of memberships,the author comes to the following conclusions.1.Membership was officially put into effect in 2000,and gradually, the Chinese Table Tennis Association membership developed into an important strategy of table tennis promotion.In 2007 and 2008,Chinese Table Tennis Association launched member leagues that have played a good role of model and leading for the developing of memberships.2.Up to November first of 2008,the individual member and club member of CTTA was 14,166 and 573,by comparing with member of CTTA in 2007, the geographical distribution of these member was more extensive,the member of these district has been significantly increased,but,the member of CTTA in west region,southwest region,Yunnan province,Shanxi province and Jilin province is still less.3.Table tennis can be effectively absorbed by people of different level, is a national fitness campaign with wide adaptability.More than 80%of the surveyed people want to become member of Chinese Table Tennis Association,but only less than 8%of these people have been member of Chinese Table Tennis Association,it shows that there are problems in the propaganda and implementation of membership.4.The problems existed in the development of membership focus on the following issues:the lack of an effective management system;propaganda is not enough;the lack of qualified personnel,fund and scientific research support;imperfect mechanism for services;the building of grassroots is weak.5.Based on the national conditions of China as well as the characteristics of table tennis,CTTA is committed to the promotion of membership,with a view to the eventual coordinated development of both mass table tennis and competitive table tennis.There are recommends in the development of membership,efforts should be put in the following areas:structural reforming,speeding up the process of Chinese Table Tennis Association entity;the establishment of the Chinese Table Tennis Association Membership Federation,the formation of a standardized system;changes in membership management, changes in the development of mechanisms;enhancing the propaganda of membership,setting up brand;exploring market-oriented development of membership,making integration of social resources to solve the fund problem;promoting the standardization,organization and scientific development of membership to solve human resources,scientific research problems;relying on the management committee of Chinese Table Tennis Association Membership,to build a member service network;in accordance with the demands,forming a multi-level match system of diversity; innovating sports form to increase the interest and enjoyment of table tennis competition;putting emphasis on the grassroots building,paying attention to the development of member in community club and amateur club to raise the coverage rate of member.