Beijing Aquatic Aerobics Project Launch Status And Marketing Development Strategic Research

Fitness is in the process of human life in pursuit of an eternal theme in the rapid development of science and technology,a high degree of human civilization and progress today,and the natural environment compatible with hygiene,and the harmonious development of society,which is itself a major topic of sustainable development.Improve health and prolong life, that is,the needs of social development,but also human civilization expectations.Aquatic Aerobics is 19 originated in the United States in the 1960s a rehabilitation project,which quietly rise to human health provided a fresh element,and quickly spread in some western countries,in the 1980s gradually become a mass fitness projects,the people will soon be conducted in spontaneously.Aquatic Aerobics as a new,high value promote sports in the country has not been popular and extensively carried out.From the site environment and the installation of equipment and other hardware facilities,and not many advanced countries abroad comparable from the team coaches,Member awareness,promotion management software perspective,there is a great shortage has seriously hindered the aquatic Aerobics project and the healthy,orderly development.Based on history as a key link to the above phenomenonand as the focus of attention,using literature,expert interviews,questionnaire, standardized analysis and case analysis,the choice of some in Beijing Aquatic Aerobics of the club,coaches As a subject of investigation,as well as Member ofthe Beijing region to the status quo of aquatic exercises carried out a field investigation and study,as well as aquatic aerobics project development and operation of the market and push forward the strategic options for the way subjects,in the Beijing Aquatic Aerobics mastered in the status quo a considerable number of very real first-hand material.Aerobics of the development of China's aquatic constraints, in the full investigation and deliberation on the basis of China's Aquatic Aerobics proposed project market development has stagnated is the key reason why:First,the project exercise sufficient understanding of the value of the second is the support of the project management department not enough efforts;three coaches professional level is not high;four projects is the development and operation of the market is still blank. At the same time,Beijing Aquatic Aerobics in the development of the market for the entry point,the initiative from the perspective of the various clubs cultivate the market,forming a stable customer base,full proof and the use of some effective marketing strategies,and promote and expand the aquatic in Beijing Fitness market development,the National Aquatic Fitness for the development of the market to provide a market expansion mode and cultivate the market development model.In this paper,the overall planning,long-term strategic development point of view,the all-round,deep-seated find Aerobics Beijing in the development of the aquatic at this stage the existing problems and deficiencies,proved the actual situation of China's aquatic fitness for the healthy,sustainable Thoughts on the development of the corresponding countermeasures for aquatic exercises in China to popularize and has laid the theoretical foundation for the future sustainability of projects and the development of countermeasures,depth of the excavation project development and the fundamental reasons for declining,and proposed a series of market development and the future development of specific strategies.