Research On The Post-Game Exploit And Usage Of Intangible Property Of 2008 Beijing Olympiad Newly Built Venues

As the 2008 Beijing Olympics is approaching,the future operational and managing problems of newly-built venues in Beijing has become the most tough one left to Beijing Government,future operational enterprises and people concerned As an significant asset of Beijing newly-built Olympic venues,the depth and width of its intangible property will directly affect the prospects of these venues.In the methods of documentation searching,expert interview,case study and logical analysis,this research defines the intangible property of newly-built Olympic venues in Beijing and concludes the exploit model of these venues.The conclusions are as follows:1 The intangible property of Beijing newly-built Olympic venues are mainly about the non-monetary economic resources without object form, attaching to sport venues or facilities concerned,which can bring the benefits constantly to the owner or user of the venues.2 According to the classification of intangible property in view of management,the intangible property of newly-built Olympic venues in Beijing can be classified in the following five sorts:resource intangible property,intellectual intangible property,right intangible property,operational intangible property and perspective intangible property.3 According to the situation of exploiting intangible property home and abroad together with the characteristics and sorts of t newly-built Olympic venues in Beijing,the exploiting model can be concluded as two types:upgrading model and hatching model.The former one is improving current intangible property of newly-built venues and endowing it with new content and patterns by a series of innovation,in order to fulfill the varied demanding of the developing market,promote the manufacturing and managing ability of business,and create new benefits.The latter One is a process to bring on a series of innovation by the application of the current intangible property of sport venue business,so as to form a new economic entity and fulfill the social and economic benefit. Moreover,the research also holds the idea that while intangible property is being exploited,the difference in the field of social,economic and sports environment should be paid great attention targeting on the inspection and exploit.Meanwhile,the paper also points out some thoughts of the exploit of the five patterns:1 As for exploiting the right intangible property,the right and commitments of both sides should be clarified.The operator and manger should plan out an impressing money return package in order to keep the continuation of right intangible property.2 Put a larger amount of investments;attract high qualified people and strength the innovation of the intellectual intangible property.3 Transform the traditional management system of sport venue,explore the modern business management and formulate the operational intangible property of 2008 Olympic venues.4 Hold up a healthy business image and cultivate a venue enterprise culture in accordance with Olympic spirits.