A Motivation Study Of University Students Participate In Theme Type Virtual Community In Changchun

The virtual community means via the internet, the crowds with similar interest, experience, speciality or background get together according to different theme requirements, in order to meet the different demands of one's own and others'.With the rapid development of the network, the virtual community gradually becomes one of the main network applications too. The university students have been one of the main crowds all the time in the internet users of China,. University students have better Net surfing conditions, higher Net surfing skills. The characteristics such as the invention, anonymity of the internet,etc. obtaines university students' favor, the university students become important component in the crowds that surf the Net.This text proceeds with relevant research, reads through the literature, finds out main motivations of members to participate in virtual community, and classify the motivations. On the scholar's research foundation in the past, the text proposes the research model herein, and supposes correspondingly. The text tries to carry on relevances between the menmbers'motivations and behaviors, seeks different performances and responses in the virtual community and realistic society tentatively, explains the comparison of virtual and reality.The main conclusion of this research is as follows:1.The types of the motivations of the university students who participate in the virtual community is less than the types of others'scholars'whose researches of all members of society in the past. University students participate in the virtual community even more for inclining to amusement, and the purpose is comparatively prominent. The operators who manage the community should fully understand members' participation motivations and demands, try hard to meet member's requirement in construction and maintenance of the virtual community.all of the measures are sure of the guarantee the normal running of the virtual community.2.The connection that university students participate in the virtual community between motivations and behaviors is not close. University students participate in the virtual community comparatively at will.there are less impacts on behavior of motivations. University students are comparatively repugnant to the registered procedure of the virtual community, incline to have a look around, send the card anonymously even more, choose the virtual community of low-entry permissions. 3.The quantity and type of motivations that university students participate in virtual community and realistic society is relatively consistent. University students mainly have two kinds of inclination to participate in the virtual community: One kind is inclined to the field that oneself knows very well; Another kind is inclined to the field different from reality. The operators of virtual communities should build and construct the community to this characteristic in order to guarantee development and growth of the community .University students clearly distinguish the essence between realistic and network, it is clear as to the virtual cognition of network. The vietual community is " mirror image " of the realistic society,The virtual community is far-reaching to the realistic social influence.With the gradual development of the network, the social structure, horizontal, social ethics of the morals influence by it and change progressively.All of them need us to further investigate and understand further.