| Competitive basketball as a special cultural patterns, reflecting the activities of human existence in modern society forms and manifestations. Representative of today's highest levels of professional competitive basketball tournament is undoubtedly the National Professional Basketball League (NBA), it has been there 60 years. Chinese Men's Professional Basketball League (CBA league) is on behalf of our country's highest level of competitive basketball, since 1995 the League introduced multi-year, and now also has thirteen years of history, by reference to the NBA and a series of Competition reform has greatly enhanced the intensity of the game, and ornamental, have been concerns of the community, but also raised the CBA's own influence and popularity, has become the greatest influence in domestic sporting events. CBA in which the mass media coverage and publicity events also played a very important role in the television broadcast on the CBA League is the main form.The tenth anniversary of the establishment of the CBA, the Chinese Basketball Association has proposed to build CBA league brand, proposed the "one center (to build and enhance the CBA brand-centric) and the three services (for the fans, sponsors, media services)", that is through "services" to enhance the CBA brand. CBA also aware that we can see that the mass media to build CBA, the brand can play a very important role. But how to make the mass media to better promote the further development of CBA Basketball League is a professional basketball in China today is one of the problems faced, but also one of the purposes of this research.Research methods used in this paper is the literature study, observation, questionnaire and statistics. Authority in reading books and periodicals based on the CBA league broadcast on the status of our country to carry out the research. This paper reviews the development of our broadcast CBA league history, analysis of our current CBA league broadcast mechanism. To CCTV, Beijing TV, Shanghai TV and Guangdong TV broadcast status CBA study based on the status of Taiwan's CBA league broadcast carried out and discussed the CCTV and local stations in the CBA league broadcast different approaches, analysis of broadcast of club league. To investigate the CBA league broadcast television audience on the evaluation method using a questionnaire, Beijing, Shanghai and Guangzhou audience were investigated and analyzed the data obtained and classified, the data can be used as evaluation of China's CBA League TV a basis of quality.Through preliminary research and analysis, and broadcast on the status of China's CBA league following conclusions:CBA league television market has formed a CCTV-based, supplemented by the pattern of local stations, but CCTV's monopoly on the event, so CBA's TV business affected to some extent; although CBA is our highest level of professional basketball league, but compared to other domestic and international events, the television broadcast of the CBA league did not get much, because the local stations broadcast only locally-owned team competition, which CBA League television coverage in China affected; CBA television in different regions of China were obvious, the economy is relatively developed, Beijing, Jiangsu, Guangdong and other places relatively high ratings, while the inland less developed regions economy ratings are relatively low; the current CBA television in the country club benefits are relatively low, the development of television broadcast rights for lack of media; television transmission of the CBA league works well, also made basketball more popular However, problems still exist in television technology, compared with the NBA, whether TV or TV screen playback flight were obviously insufficient, to be increased.Key words:CBA league; television; sports broadcast rights.
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