Television Broadcast Present Situation And Development Strategy Research On China's Professional Soccer League

The television media and the soccer movement are hot spot under the domestic and foreign's attention now.During our country's prefessional soccer television dissemination developing process, They promete and complement each other while influence and constraint each other. In this paper,we choose our country's prefessional soccer television dissemination as study object, take professional football league and television media's symbiotic harmony as the basis , through the historical review,currency analisis and foreign country's successful examples,from which we get some inspiration and conference. On the basis of which we proposed ways to improve China's Professional Football League television broadcasting developmental strategy.This article utilized literature methods,expert interview methods,individual invetagation methods,comparision methods and other methods for analysis and research and use the economics, communications, sports sociology, management and relevant theories, Provide a theoretical basis for research, by deep study the problem of China's Professional Football League television broadcasting, proposed a targeted and suitable for national conditions'development strategy .provide the theroy basis for a harmonious symbiosis. In fact, because of the complexity of modern society, the media and television Football League is impacted by each other, the relationship between the two are bound to be contradictions and conflicts, to that end, we look economic and social issues from different cultural perspective of China Professional Football League television broadcasting, reveal its rules ,to create more economic benefits and social benefits.Through exploration of China's Professional Football League television broadcasting ideal model, effective stageful cooperation and the Football League and television media's mutual promotion and development and the cooperation mechanism and laws . he United Kingdom, as a country which has the world's top soccer league tournament and its pattern of dissemination television games, provides the beneficial reference for our country's soccer league tournament television dissemination industry. the article proposed five responses: 1, to enhance the country's professional soccer league's competitive level as basis, Use the media to promote the power of supervision and implement the system of introduction professional referees ,make television brilliant by tv skills2, highlight the importance of China's Professional Football League TV rights marketing, 3,upgrade of China's professional soccer league's packaging ,adevertising and services; 4, open the international vision And develop uniform standards for television, 5, the formation of multiple television networks.Evidently,whether in the television media soccer practice reporting or the Professional Football League television disemination developing practice, both have an urgent need to spread the theory of sports guidance and help. Therefore, in-depth study of the Football League and television, summarise the special laws of spreading, not only improve and develop China's sports and the media on the theoretical system to a certain extent,, but also of great practical and theoretical value to achieve Football League television and the mutually beneficial win-win.