The Study On The Current Situation And Countermeasures Of The Development Of The Competitive Dragon Boat Race In China Based On SWOT

The sport of dragon boat race, which origins from the Chinese festival tradition of racing dragon boats on the rivers, develops into what it is today through modernizations and transformations. As a modern water team sport, the competitive dragon boat race enjoys a great deal of popularity among the people around the world, largely due to the fact that it combines the national spirits and competition spirits together. Now, the memberships of the International Dragon Boat Federation prevail in 60 countries and regions in five continents, and as the number of competition events increases gradually, it is a certain trend that the competitive dragon boat race be a worldly event. At the same time, the rapid increase in the strength of European and American dragon boat racing poses a great challenge to China's competitive dragon boat race.Deputy director of the General State Sport Administration Feng Jianzhong pointed out that the dragon boat racing is a sport full of significant symbolism and sportsmanship in China, thus the race should be held all around the world, and that the promotion of this race will greatly contribute to the promotion of the Chinese culture. Hence the promotion and development of the dragon boat race is derived from both the domestic and international status quos. Under this circumstance, it is of important theoretical and practical significance to conduct profound research in the field of development of China's competitive dragon boat race.This study utilizes many methods such as literature,expert interview,survey and logical and SWOT analysis to get a clear picture of the advantages,disadvantages,opportunities and threats the race faces currently in China. The study reveals several advantages as follows:the competitive dragon boat race in China is supported by the government; the competition system is getting complete and mature gradually; the race enjoys a huge popularity among the mass; the events of this discipline are unique from other boat races; the dragon boat race originated from a rich history; hosting such races has multiple profits. The intages are: lack of future talents combined with an old personnel structure, the shortcomings in the western tninking style, the level of race in bad need of uplifting, the difficulty in funding for development, and imbalance existed in the development of each discipline, and low marketing level. However, there also exist the opportunities for dragon boat race, for instance, there is a huge platform for the promotion of the sport; China's economic growth is rapidly increasing; people now generally have the awareness of fitness and recreation; our country now attaches more importance to the Dragon-boat Racing Festival and the dragon boat culture what's more, after the Beijing Olympics, the connection between China and the world is deepened. The threats to the development of the race are:European and American teams have improved their boat racing strength; the competition between dragon boat race and other similar races is fiercer than before; and the urbanization triggers the dangers in passing of this traditional sport from one generation to another.With the utilization of SWOT analysis, this paper put forward some measures to be taken in order to develop the competitive dragon boat race in China. First, with the support from the government, there must be restructuring in the training and competition systems of dragon boat race. The technical level can be raised through increasing the scientific input in the race. Second, the competitions of the race should be enhanced as a leading task so as to speed up the industrialization and marketing of the dragon boat race, which in turn would benefit the future survival and development of the race. Third, dragon boat race has huge space for development in high schools, timely with the support of the mass media so that more people will get access to this sport. Fourth, grasp the traditional dragon boat racing while developing the competitive dragon boat race. Fifth, good communications and exchanges with the world is beneficial to the promotion of the race culture, thus increasing the influence of the dragon boat race in the globe.