| With Taekwondo in the world for a long time to maintain the fine tradition of strict management system and deep cultural heritage, in our country has achieved a relatively wide range of market-based. But, however, in the rapidly emerging market, some discordant notes have also emerged, mainly for two:One is the lack of proper market operation mechanism of Taekwondo, which led to a considerable number of market participants in the disorderly competition and bad management, leading to a long-term operation of the market Taekwondo hovering at a low level:2 is the lack of a national competition, training system, so that Taekwondo a lack of direction and basis for development of the market. Therefore, authors believe that research Changsha taekwondo club chain to build the brand has a major practical significance.1. Study of Changsha City Taekwondo club chain brands in China will help build out the development of sports clubs, learn and exchange. Such as coaches listing job openings, students choose coaches, through the establishment of a good brand of Quality Supervision, sports clubs to improve visibility at the same time to obtain a profit increase.2. Study of Changsha City Taekwondo club chain brand building will help the study of Chinese Taekwondo Club's development. Taekwondo Sports Club brands trainees to choose the club has an important significance and role. Taekwondo Club in the Chinese market has been opened, the question is how to quite a mixed bag of Taekwondo market integration and norms, how to Taekwondo Club, healthy and orderly development of the market up. Taekwondo club in the community, especially the public health taekwondo this one, need a certain degree of theoretical support and suggestions for development, the fact is, Taekwondo club chain, and join the development of the Chinese Taekwondo Club, provide a good opportunity and development model3. Research Taekwondo club chain brand building will help the development of social sports club development model and the market. Tae Kwon Do movement is a movement advocating technology and etiquette, ethics, self-cultivation of the sport. However, China's sports clubs, especially the community development, sports clubs, fitness is not ideal, especially with Tae Kwon Do club is similar to martial arts masterpiece of similar fitness, should let the community sports workers to learn Tae Kwon Do club development model to China's community sports clubs made of a certain scale. As a social sports and sports cross, both to improve the national physique, but also develop a market economy, but also the spirit of sport to promote health, social and economic benefits of this win-win manner, should be the national government for its promotion and support, but also caused by sports workers should require attention, but not Bierbujian, behind closed doors. "People-oriented" business ideas, it is necessary to maximize the satisfaction of physical needs of participants, market demand and economic needs of businessThrough the interview and survey by writer, use computer software to conduct statistical analysis on the recovery of the data from the sending out questionnaires,writer found that Changsha has a brand Taekwondo chain clubs development, this chain clubs'business model can bring greater profits, the future development of Changsha Taekwondo chain club, should still adhere to brand image of construction as the leading and strategies, enhance the brand based on culture and philosophy... |
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