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Research On Investigation And Countermeasure Of Taekwondo Dojangs In Three Cities Of Hebei Province

Posted on:2013-03-15Degree:MasterType:Thesis
Country:ChinaCandidate:L SongFull Text:PDF
GTID:2247330395461384Subject:Physical Education Teaching
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Taekwondo originated in the Korean peninsula, and is one of the popular modern sports. In1988Taekwondo was included in the Olympics as an exhibition event. Ten years later, in2000Sydney Olympics, Taekwondo was formally listed as an Olympic competition item, and was equipped with eight gold medals.In our country, the Taekwondo project was launched formally in1992. Then from provinces to provinces and cities to cities, professional Taekwondo teams had been set up gradually within a few years, and along with it Taekwondo Dojangs and Taekwondo clubs appeared from then, however, Taekwondo has became popular in Chinese public since2000. It can be said that currently in China Taekwondo has been developed rapidly along two different lines competitive sports and mass sports. Compared to other provinces, Taekwondo as a sport item is developing more rapidly in Hebei Province, but still there are many problems with its rapid development, and there were only few researches on the development of Taekwondo in Hebei Province.To investigate60Taekwondo Dojangs in three Taekwondo developed regions in Hebei Province:Shijiazhuang, Tangshan and Baoding, this article compares and analyzes the development problems of Taekwondo Dojangs in the recent three years in these cities adopting the methods of Literature, logic analysis, questionnaire survey and mathematical statistics, and so on.With hopes that Taekwondo clubs in Hebei Province would overcame obstacles and develop the broader market, the article points out the problems in the development of Taekwondo Dojang in Hebei Province:imperfect hardware of Dojang, spotty capabilities of coaches, poor management, brand awareness being weak, indistinct characteristics and some marketing strategies being improper, and proposes solutions to these problems such as enhancing Taekwondo Dojang hardware, training coaches, perfecting administrative system of Taekwondo club, building distinguished brand characteristics of Dojang, and improving marketing strategies.
Keywords/Search Tags:Taekwondo, club, Hebei Province, Brand Culture
PDF Full Text Request
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