Beijing Guowei Taekwondo Club Investigation And Development Strategies

Actually,the popular of Taekwondo in China begins in 2000.In this year' s Olympic Games,China got his first golden medal in Women's raekwondo.In a short period of time,Taekwondo had became one of a top sports.After several years of development,raekwondo has been deep into China's emerging trend of the all-round fitness,and be carried out rapidly in China' s.And medium-sized cities.In the same time Taekwondo sports was given a fashion label.At the same time,in order to meet the needs of residents,accompanied with the Taekwondo clubs has mushroomed development,greatly promoted the development of the National Fitness. But at the same time,the Taekwondo clubs also exposed some problems, in-depth understanding of these Taekwondo clubs,the promotion of Taekwondo in the healthy development of our country have a positive significance.In this paper,we use literature,the survey method,visit the forum law,observe the law,and other research methods.In this paper,we take Beijing guowei Taekwondo club for the case,from hardware,software strength,corporate culture,brand personality, management,marketing strategy,consumer groups,and other characteristics of the aspects of its conduct to study.We found that in management,marketing,business and culture,there is a certain lack of constraint of the club's long-term development.Finally,a comprehensive analysis of the discussion was to establish a good Taekwondo club requires.