Study On Promotion Strategy Of Health Qigong In Hebei

As a part of Chinese culture, Health Qigong, the national traditional sports, is combined with body exercise, breathing and mental regulation. It has been promoting in 31 provincial areas since 2003. In Hebei Province, the number of Qigong sites has been growing from 10 to 275, while the players growing form 1000 to more than 20000 since 2004. The administrative offices promote it with lectures, matches, performances and trainings, which are welcomed by the players. However, there are some problems while promoting such as: few people promote Qigong; some officers are not noticed with its importance; focused too much on the technology while ignore the theory; lack of educated trainers; players are almost in the same category, etc.Based on the theoretically analyzing of Communication, the paper analyzed the basic elements affecting the promotion of Qigong in Hebei. It researched on the promoting strategy with documents, investigation, individual cases, Mathematical statistics, mathematical statistics and logic analysis. It gives suggestion to perfect the promoting strategy and forms a strategy in schools which has been tested. The paper concludes as follows:1.Through the survey found that Health qigong in HeBei province is the introduction of a "site" the social promotion model.2. Existing social promotion model present some issues. These issues include promote body "in short supply",promote content existing many technical little theory and the crowd narrow and so on.3. Aimed at the subsistent problems of social promotion model hereby "audiences standard" theory came for guidance,and improve the existing promote mode.4. To the basis of existing promotion model,constitute policies for school. In the policy on empirical research,validate the effectiveness of promotion policies of school.