Research On The Situation And Development Strategy Of Education Training Market In China

The breakout and spread of the global financial crisis makes the education training market in china more popular. As the education training industry's anti-cyclical, even if the crisis raged and other businesses had been hit hard, only the market still kept a nice view. However, problems have continued during the development process of the market in China. Cold finally swept this market at the end of 2009. Some institutions frequently trapped "Gate closure". This reflects that there are serious problems in the market. Healthy development of education training market relates to accomplish of the grand goal of human resources making china more powerful and protection of the quality of civic education. Therefore, the purpose of this study is to explore effective methods and countermeasures that can benefit the healthy development of China's education training market.This paper carried out the study in the view of the overall Chinese education training market using methods of qualitative and quantitative, theoretical analysis and statistical analysis based on previous research. After explained concepts of education training market and outlined the market history, this paper began had a full display and description of the status of the market using detailed data from five aspects of general situation of the market, students, education training institutions'resources, management and social evaluation and recognition. Then seeing through the appearance to perceive the essence, this paper highly summarized the problems of the market:Industrial concentration degree is low; Competition disorder; Training quality overall is somewhat low, personnel quality is not high, industry reputation is not good; Lack of brand and international competition ability are weak; The service level and ability are low. And discovered the causes of problems in four aspects:The absence of government supervision; The not playing of guild function; One-sided pursuit of short-term economic interests of education training institutions; The lack of social and public awareness. To shoot the arrow at a target, this paper put forward four development strategies eventually to treat the problems of the market and prevent risks also from the four areas:The government strengthens the macroscopic management and regulation; Industry strengthens self-regulation in the guidance of industry association; The education training organizations enhance their core competitiveness; Social people enhance awareness and strengthen social supervision.