Research On The Current Situation And Development Strategies Of Education Training Institutions In China

Private education is a useful complement to the education of our country.However, the relevant research is few. This article is to find the main obstacles ofeducation training market in China, by analyzing the education training market inour country, and put forward corresponding strategies, to enrich the education theoryand provide guidance for education training institutions in China.Through the analysis of education training market in our country, this articlefound that the main obstacles of education training market in China are as follows:The basic system and the industry standard are not perfect; there are too manytraining institutions but poor economies of scale; pay too much attention toeconomic interests and ignore the quality of service; brand awareness is not strongand lack long-term strategic vision. According to the obstacles, the thesis has thefollowing measures.External measures: Strengthening macroeconomic regulation and control andgive effectively guide; improve the management system of education training market;improve the standard of education evaluation and quality assurance system; makeindustry standards. Internal measures: Promote the integration of resources, to buildstrong brand; to analyze the market demand, fully grasp the market; improve theservice consciousness and service level; expand the market, seek new economicpoint of growth. In details, these mainly include the following measures: makedevelopment plans, strengthen self-discipline; strengthen the consciousness of brandmarketing; employ outstanding educators; build efficient training mode; improve thetraining evaluation system; actively develop students training and high-end trainingmarket and actively develop the town and countryside markets.