Aesthetics Of Yu Hua 's Novels And Its Communication Studies In Consumer Society

Yu Hua is one of the most excellent authors in Chinese contemporary literature. Andhis works are most popular and widely spread. Based on his novels, Cries in theDrizzle and To Live, this article is aimed to study its aesthetic value and thecommunication in sociology of consumption. Cries in the Drizzle is Yu hua’s lastvanguard novel, which gains very high aesthetic value through the expression towardsexperience of ‘renunciation’ and the appreciation of narrative perspective. And foranother factualism novel To Live, also enjoy a high aesthetic value, especiallyexpressing the lofty beauty of sad death. Above two as outstanding works of Yu Huain the late90s, both get highly aesthetic value. But in the communicating field ofconsumer society, each effect differs dramatically. The influence of To Live is found tobe much more famous than Cries in the Drizzle after analyzing the transmitter, theinformation carrier and the audience. Therefore an unbalanced phenomenon is formedbetween To Live and Cries in the Drizzle in the area of aesthetic value andcommunicating effect. In regard to the analysis of this unbalanced phenomenon, thisarticle stars with literary internal factors and external factors. Literary internal factorsinclude two aspects. One is the literature type which differs from vanguard literatureand nonfiction in varied communications. The other one is narrative strategy. Whileliterary external factors can be held macroscopically. Firstly analysis the socialcontext—consumer society of this two works. And followed by the mode oftransmission—media levels. Lastly research is from the point of audience—reader.Through the above analysis, provide some reference and advice for the developmentof contemporary literature and art.