Design And Application Of Brand For Baby Products

The theme of this design is the brand image design and application research of infant products.Taking the self-made brand QooKii as an example,the interpretation of "QooKii Pro" means "dear,pleasant" to convey corporate philosophy "dear cute you,Pro grow together."Positioning consumer group is a certain quality of life of the pursuit of the crowd,its cotton,feeding,care category three categories of products.Therefore,it is necessary to have a unified and personalized image design to show the product and brand concept.Demand research report,for the definition of the scope of the research and design of the subject,mainly through two ways to market research:First,infants and young children's brand of user groups to conduct research,field survey and network research methods to collect,organize,analyze Relevant information and information,for comparative study.The findings of the research found that there is a single brand image of infants and young children's products on the market,which is very old and mimicked.The division of brand image between infants and children is ambiguous.Consumers association is hard to be associated.Second,Through questionnaire survey,377 post-85 and post-90 mothers were investigated(because infants and young children do not have the purchasing power),summed up the new era hot mom preferences for graphics,color,cartoon image,loyalty to good brand image Wait.Theseprovide the creative entry point and design expression direction for the design of this topic.Combined with the psychological characteristics of infants and young children and physical characteristics,design.Literature research report,according to the requirements of the creative content of the design,research on brand image and cognitive psychology of infants and young children,the shaping of the brand image of the cartoon image,the extension of the design and other relevant literature theories,and through systematic research on a large amount of documents and books Comb rightDesign practice report,according to the objectives and requirements of the theoretical research results,specifically elaborated the entire process of design and practice.The brand logo,color,cartoon image of the scalable design,multi-style portfolio,widely used to create a flexible and full of childlike brand visual image.