Visual Consumption In The Contemporary Aesthetic Of Daily Life

Some scholars at home and abroad believe that human beings have entered the era of experience economy.The social reality we are in today is an image-based reality,our consumer activities are more and more visually oriented,and subject to the image of the.Objectively speaking,the visual image has become the main consumer object,from the subjective,it is the people's consumption behavior is inevitably dependent and controlled by the image of the goods.The characteristics of consumption in this kind of experience economy are visual consumption.Visual consumption is a far more complex concept than shopping.It is not only refers to the visual induced and triggered consumer behavior,also does not simply emphasize the visual in goods and services consumption in the cause of the objectivity and importance,but a dynamic activities.Visual consumption includes not only the vision of consumer behavior,also includes the symbol of vision caused by reading,thinking and response;it and consumer culture,media technology,brand culture there are closely linked.The first is a visual consumer tourists.Small to the window,big to the theater,the process of tourism will form a dynamic vision,the consumer actually started from here.Commodity world with aesthetic factors to dress up the reality,for the visual consumption provides a wealth of visual environment and consumption space.Visual consumers,including the entire commodity market is increasingly inclined to pursue novelty and lust,visual factors are the most direct means to meet this desire.The "aesthetic" of daily life is presented by the decoration of the living space and the feeling experience,which spreads to the virtual space of the network.New visual technology to make the image spread more quickly,so that the image of excessive appreciation of the aesthetic and the proliferation of.In the image of the virtual carnival,consumption is no longer a simple substance exchange,is the symbol of self identification of symbolic significance,people's visual experience also habits tend to entertainment,pleasure,crazy,exciting.Especially reflected in conspicuous consumption,the consumption of Popular Idols,as well as some emerging cultural industries,the consumption of mass culture and art.However,excessive consumption of visual images will inevitably lead to a kind of reverse impulse-to return to the natural visual.One way to return to the visual nature is to take the initiative out of the human environment of technical control and media operations,and to be close to the nature and reality of life and nature as the object.In addition,the correction of visual experience in daily life is very important,through the art,design and life of the joint participation,with the information of the United States to contribute to the visual dialogue with the human,to restore the visual experience of the United states.