A Study On The Relationship Between Western Trademark Design And Visual Psychology

The development of economic globalization, commodity circulation isclosely related to our life. In the west， the economy, technology, researchof design concept and visual psychology that ahead of us. This articlethrough the analysis of the law of development of western trademark graphics,I do some detailed case to understanding the characteristics of the graphicimage and visual performance. And on this basis, from the perspective ofthe relationship that between visual psychology and image design to discussthe cause of visual thinking in design practice, so as to build up theresearch system in this paper.Article was closely related to the theme of logo design and visualpsychological relationship, using literature research, data collection,experience summary, comparative study, qualitative analysis and otherresearch methods, combined with the trademark graphics and visualexpression, law of the development of the trademark graphic content,subject, design style sums up the law of development of the trademark ofgraphic design and visual thinking., in turn, which leads to the coreviewpoint of this article, the focus on content and form of graphics atthe same time, to seize development rule and essential feature of things,and treated with contact point of view, the relationship between the visualelements of rational analysis and logical reasoning, visual representationas the method and basis for the design work.