Research On The Development Tendency Of Modern Logo Design

Logo design plays a significant role in modern society for it not only has the function ofspreading information but also has strong spirit of the time. With the rapid economicdevelopment, people’s living quality has improved. In addition, the application andpopularization of multimedia technology and modern printing technology in daily life, logodesign has renewed its design, method and approach. Thus, to keep up with the pace of modernsocial development and meet the multiple mental and physiological needs, logo design mustbreak away from diver restrictions and bondages and become more individualized, diversified,dynamic and humanized.Concerning modern logo, this thesis offers detailed explanation of its meaning,classification and development in both Chinese and western culture. It also carries out anin-depth research into the intense influence brought by economic development, scientificprogress and cultural fusion. Offering excellent logo designs in both home and abroad, itsummarizes the characteristics of modern logo design in style and manifestation. At the sametime, with a view to new demands of logo design from modern society and general public, itoffers a systematic and comprehensive understanding of logo design with broad and professionalperspective. Lastly, it has a good grasp of the development trend and tendency of modern logodesign.