The Impact Of Animation On Its Derivatives

In recent years, China’s animation industry in a variety of preferential policies to support thegovernment won an unprecedented development opportunity. Breadth of industry sectors covered by theanimation industry is very large and deep, and its industrial structure is more complex as much as any kindof cultural industries. Derivatives is based on the animated cartoon character image and thus the degree ofinfluence derived from a variety of life-related commodities, although it is in the animation industry in theterminal, but it is the entire animation industry chain, the highest percentage gain links. Commodityderivatives involved and the type of animation is very rich, with animated characters in the image of thebrand’s appeal means operating a commercial license to promote in many fields; covering stationery, toys,clothing, animation theme parks and other related industries, and therefore animated charactersdevelopment and operation of its animation derivative products is the whole industry chain is the mostimportant job. Mech has many fans, such as the animation in the world,"Transformers" is well-known forits brand image in order to pull a huge influence on the development of related derivatives. And the imageof the cartoon character is successful, is related to the future of animation derivative products marketcompetitiveness.In the current situation, how to tap local resources for the advantage of the national cultureof China’s animation industry development services, which is what the author of the interest of this studylies.