Universities Animated Shorts Derivative Product Development And Explore

With the development of networks, digital technologies and miss media, animationindustry has become an important emerging industry led by online games, mobilegames, cartoons and multimedia products, etc. It makes the brand effects and influencesof original animations extend rapidly, and original animations are seen as a blossomingsolar industry of China’s creative economy in21century. In addition, developing andmarketing of cartoon derivative products play a most important role in animationindustry and have great potential, so I choose to sale cartoon derivative products bycreating animations. Besides, I examined the problems in markets of animation industryand presented the solutions of them. Finally, I forecast the development tendency ofcartoon derivative industry.With the continuous improvement of animation quality and value chain, China’sanimation industry has an all-round development. I created advertising animation videoof <<Wei Wei>> by researching the modeling of it, and I designed a series of derivativeproducts for some characters in it.I think graduate students should have their own excellent originalities, so I didthese products very seriously. Wei Wei is a little girl who can bring happy to others, andshe has a motto:“You smile proves I am alive.”“Wei Wei” has deferent modeling andexperiences, so she can make people who from a wide variety of jobs happy, and shealso spread positive impacts for changing our society better.