Review And Reflection On Popular Music In CCTV Spring Festival Evening For Thirty Years

When many traditional industries gradually forgotten by the public, animation industry which has a hundred year history has set up a new banner, become a new force suddenly rises. Vigorous development of the cultural and creative market with the unstoppable momentum. The development of animation derivative products also will be better and better, achieved remarkable results and become an important part of the animation industry.Animation derivatives is based on all kinds of merchandise image animation role has a certain influence and derived related to social life, even derivatives ranks last in the animation industry, but it has the highest proportion of income in the animation industry chain. The types of animation derivatives are very rich, with the influence of the animation character and business strategy, derivatives can be promote in a lot of ways; Stationery, toys, clothing, daily necessities, even jewelry brand launched the popular cartoon star jewelry and animation theme park and other related industries. For example, Hollywood animation film "Hero Big 6", since its release, it has been popular among the audiences of all ages in the world. At the same time also accelerated, driven by its derivatives market as well. The animation series "Pleasant Goat and Big Big Wolf" produce by Guangzhou television media, also by its influence in children creating a great commercial value. As can be seen, animation derivatives from development to consumer recognition and purchase, all based on one point, that is the popular animation character. Animation characters and their derivatives complement each other, are indispensable. The animation character is the foundation stones of its derivative products, in return, the derivative product promotion its animation series.Although the Chinese animation has a glorious past, but at present, it is influenced by many foreign cultures, and it is faced with the choice. How to inherit Chinese traditional culture; explore the character with the characteristics of the Chinese culture, to explore the way to successful cultural industry, and to promote Chinese culture to the world. Meanwhile, popular animation character also related to the future of the competitiveness of derivatives market. At present, how to excavate and utilize our excellent national cultural resources to help the development of animation industry in China, It is the direction that we want to discuss and work hard.