Research On Outdoor Exhibition Design Of The 8th Huizhou Merchants Conference

With China’s booming urbanization around, exhibition design has been known to the public and convey information in all areas of business, brands, products, cultural, geographical, and even become affect people’s lifestyle, fashion consumer attitudes an important way. China Merchants International Conference is a comprehensive trade event hosted by Anhui Province, aimed at promoting the spirit merchants, showing Anhui style, to promote exchanges and cooperation, and draw up a blueprint for entrepreneurs. The2013target is the eighth case design outdoor themed areas of China International Cultural Industries Merchants Assembly, exhibition of " undertake the transfer, innovation and win-win " as the theme of the series of forums, investment, trade negotiations and other major sectors components. The exhibition is divided into indoor and outdoor exhibition of two major exhibition, which showcases the contents of the outdoor exhibition area includes:a cultural theme exhibition of outdoor exhibition industry;2, equipment manufacturing and engineering machinery outdoor pavilion;3, passenger car outdoor pavilion. The object of this study was to design practice and development of cultural industries outdoor exhibition theme, this attempt has important practical significance and value to display design outdoor environment research.This paper shows the design of the outdoor environment as research subjects, mainly through the theory books consolidate; field research analysis, comparison and other research methods on display in an outdoor environment designed a study specific applications. Specific studies:1, theoretical research:the outdoor display type classification system and display space features outdoor environment, environmental factors were analyzed system. An overview of the exhibition design in an outdoor environment design principles, designed to demonstrate the practical application in the environment provides a theoretical research base.2, research:the target of some domestic cities and overseas successful outdoor exhibition display case and the specific use of design elements for a field trip or infonnation data collection, exhibition design from a professional point of view of the outdoor exhibition findings were summarized, compared and analyzed.3, the practical application of research:the design of the case by the target practice, analyzed and summarized the outdoor display design combined with the outdoor environment of mutual integration process, reasonable flow lines, use of the environment, and other factors bearing regional context. Combined results of the analysis, summarize the process for the project and construction process and project implementation of this design content summary of proposed specific difficulties heavy and difficult to analyze and solve practical approach.Through the study of design practice, to identify the elements of the outdoor display design. Party proposed requirements for the project mission statement, by analyzing the system and market research to determine the three core concepts of this design:the heritage and cultural characteristics, reflecting the regional context and the exhibition combines elements of environmental design. Strive for the outdoor exhibition themed areas of cultural industries to design a complete and rational design.