On The Cultural Embodiment Of The Image Of The Country In The Film And Television Animation

After entering twenty-first Century, the speed of globalization speeding up, the competitionbetween countries is no longer between the economic, technological, and military "hard power",but a national comprehensive national strength competition, expanding from the simple to theculture, values, national characteristics "soft strength" competition. National image is a reflectionof a country’s comprehensive national strength and international status, is the main embodiment ofcomprehensive national strength of the "soft power", holds the extremely important status. In theinformation era of globalization development, the continuous development of Internet technologyand new media technology, governments around the world more and more attach importance topromoting the development of national cultural soft power. The mass in the world mainstreamculture dissemination of cultural products in the dominant position, certainly also includes thepopular animation works. In recent years, the development of socialist culture Chinesecharacteristics achieved initial success, has been widely recognized in the process of globalization,and the Chinese animation works fail to reflect the Chinese national image, how to cultureespecially the development of animation works to create the image of the country, thus to theworld a successful introduction and communication China culture, the Chinese nation, Chinavalues and Chinese national image, is one of the issues to be discussed, the starting point is the.