Research On The Promotion Strategy Of Tourism Culture With Animation

As the country officially listed rural revitalization as a major development strategy in 2018,rural revitalization has gradually become a hot topic and focus of discussion in recent years.At the same time,various projects for rural revitalization are also being pushed forward and implemented.In addition,China’s urbanization has also led to the rise of a rural boom.How to open up an innovative and sustainable development of rural revitalization,more and more national and local issues of common concern.Rural tourism,as an important part of rural economic development,plays an indispensable role in economic driving force.Therefore,paying attention to the development of rural tourism has become a necessary choice under the background of rural revitalization.However,how to better convey rural culture to tourists is still the problem that rural tourism faces.We need to be clearly aware of the importance of culture in promoting rural tourism.These historical,cultural,material and even spiritual accumulation precisely form a regional cultural connotation and cultural heritage of the sign and attribute.It is a scientific way to promote rural revitalization and rural tourism to grasp the characteristics of regional culture,derive corresponding cultural symbols and then create cultural name cards.As the society and industry attach more and more importance to culture,rural tourism developers also start to focus on the establishment of regional cultural symbols and create many excellent tourism IP images from the perspective of cultural communication.Animation,characterized by light weight,high acceptance,and diverse forms of communication,is the closest to the public aesthetic in cultural communication.Therefore,this paper attempts to focus on the promotion of animation,taking the promotion of Zhenze Ancient Town in Suzhou city,Jiangsu Province as the entry point of the case study,to explore the effective way of the development of rural tourism culture.Based on the earthquake jersey town generations of cultural heritage and the current development status quo of research,combined with the rural tourism culture anime promote research,reference to domestic and international successful cases,on the basis of the of the tourism culture shock Zhenze town of anime,significance and related measures put forward some Suggestions: such as enhance the differentiation between the southern town of impression,take culture as a starting point to explore rural tourism way,etc.At the same time,the author combined the research content,extracted regional cultural elements,and designed an animation image with Zhenze cultural identification--silkworm cat baby.At present,the homogenization of rural tourism in China is prominent,and the phenomenon of tourism products being unmarked and unrecognized is common.Under this situation,this paper tries to proceed from the Angle of anime,rural tourism culture,using the literature research,case analysis,comparative analysis,interdisciplinary research methods,such as analysis,design practice in jersey town as a case,put forward rural tourism culture anime promotion strategy and plan,can for the rural tourism development and the revitalization of culture,provide refers to the ways and methods.