"Force" And Balance - Analysis Of The Application Of Arnheim 's Visual Perception Theory In The Design Of Book Binding

Book design is the floorboard of the overall design books, including the selection of the paper, the choice of size, format design, the design of the cover, and so on. In recent years due to the development of the printing process, the book industry has gained great development. Under this development trend, how to better make books convey its content, how to make better for readers to accept its content, has gradually become a book designer a big subject being studied. For the research of this problem, from the psychology Angle is a good direction.The word "visual Perception", derived from Mr.Arnehaim published in1974, the Art and Perception ", namely after the famous aesthetic educationist Mr.TengShouYao compiled in domestic publishing book Art and visual Perception. Mr.Arnehaim’s visual perception theory mainly from the theoretical basis of the gestalt psychology school some of the theory and experiment, applying the theories of gestalt psychology to the research of aesthetic theory. Arne put forward the famous idea of "tension" Mr.Arnehaim said, this is the core of the visual perception theory.In the process of book design, for the use of this theory is more important. Design at first as the edge of the art discipline, its creative process and creative form with traditional arts there is always some place. This year,"user experience" and "audience" a series of problems such as frequent filed by designers, regardless of which category of design industry focus on this issue. Book design is one of them, its relationship with the audience is more closely, a book at the beginning of the design is to make readers have a better reading experience. And some of the considerations in the design process to join the psychology category, to the design of the design process and the final results will have extremely profound influence. In many kinds of psychology, gestalt psychology is completely can guide the practice of design theory. Relative to other school, the emphasis of gestalt psychology research from the start with vision. Introducing the theory and practice guidance for the design, the design process is a more effective design format that is satisfactory to the reader a shortcut.Will be a very good visual perception theory is both a bond together. This theory involves psychology, and involved in the design. Although the industry and the current domestic book binding design classics appear constantly, but there are also a number of relatively dregs. The study of the theory, explore the law of the people in the perception of the graph, borrow sought in book binding design to create new ways, with more abundant form of art performance, so as to find certain theoretical guidance in the design process, is also very practical.